During the initial weeks in which TAAT™ Original, Smooth, and Menthol were available for purchase by legal-aged smokers in Ohio, the TAAT™ Menthol variety was the first to be reordered by tobacco retailers who sold out of this variant. Prior to launching TAAT™ in the United States, the Company issued a press release detailing its intent to place a strategic focus on the menthol cigarette segment. The market for menthol cigarettes is valued at approximately USD $80 billion globally, and menthol cigarettes represent about 45% of combustible tobacco sales in Pennsylvania, a neighbouring state to Ohio.
LAS VEGAS and VANCOUVER, British Columbia, Jan. 12, 2021 (GLOBE NEWSWIRE) — TAAT™ LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “TAAT™”) is pleased to announce that the Menthol variety of TAAT™, its flagship product, was the first to sell out during the initial weeks of availability of TAAT™ products at retail in Ohio. Tobacco retailers who sold out of TAAT™ Menthol have placed reorders through their respective tobacco distributors who carry TAAT™. The Company continues to focus its efforts on commercializing all three varieties of TAAT™ in a balanced manner to legal-aged smokers in the state of Ohio, while continuously analyzing sales data for TAAT™ Original, Smooth, and Menthol to develop strategies that are specific to each product variety based on actual market performance.
In a press release dated July 3, 2020, the Company outlined its provisional strategy for gaining market