By upholding California’s tobacco flavor ban, we will help young people break free from tobacco and prevent more kids from becoming addicted.
By Monica Caffey, Special to CalMatters
Monica Caffey is chair of the San Bernardino Behavioral Health Commission, firstname.lastname@example.org. She is also an advocate with PAVe, a national organization founded by concerned moms in response to youth vaping.
Last year, the California Legislature passed the toughest law in the nation to protect kids like mine from getting hooked on Big Tobacco’s menthol cigarettes and sugary-sweet, candy-flavored e-cigarettes. As a parent and a volunteer advocate for Parents Against Vaping E-cigarettes, I felt like I could finally breathe a sigh of relief.
The feeling was short-lived. A month before this life-saving law was set to take effect, the tobacco industry submitted signatures to reverse this measure through a referendum on the 2022 statewide ballot.
Candy-flavored products hook kids on nicotine. Tobacco companies know this. Using flavors like cotton candy, bubble gum and gummy bears, they have created an epidemic of e-cigarette use among our