LAS VEGAS and VANCOUVER, British Columbia, Oct. 21, 2020 (GLOBE NEWSWIRE) — TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to announce that it has recently filed several trademark applications for the Taat brand name both in the United States and internationally. Inclusive of a trademark application in the United States for the Beyond Tobacco™ brand name, the Company has now filed for a total of 17 trademark registrations in 15 jurisdictions across four continents. In its September 4, 2020 press release, Taat announced it had filed its first patent application for a proprietary refinement technique of the Beyond Tobacco™ base material which creates a tobacco-like taste and smell, despite no actual tobacco content. With a near-term objective of potentially launching Taat in new markets internationally, Taat’s management has elected to proactively apply for trademark registrations in jurisdictions to which it may later expand. This batch of trademark applications represents the first phase of an ongoing plan for the Company to form a global intellectual property portfolio.
Taat has developed Beyond Tobacco™, which is the tobacco-free and nicotine-free base material of Taat, an analogue to tobacco cigarettes offered in Original, Smooth, and Menthol varieties. With approximately 1.3 billion users of tobacco worldwide1, there is a substantial segment of current tobacco smokers of legal age who could potentially desire switching to Taat to keep the experience of smoking while leaving nicotine behind.
At the time