Big Tobacco has launched a strategy to revoke a new law that would end the sales of flavored tobacco and postpone the law from taking effect.
By Joaquin Arambula
Assemblymember Joaquin Arambula, a Democrat from Fresno and an emergency room doctor, represents the 31st Assembly District, Assemblymember.Arambula@assembly.ca.gov.
Jim Wood, Special to CalMatters
Assemblymember Jim Wood, a Democrat from Healdsburg and a dentist, represents the 2nd Assembly District, Assemblymember.Wood@assembly.ca.gov.
As an emergency room doctor in the under-resourced Central Valley and a dentist with a forensic specialty, we’ve seen how the tobacco industry uses enticing, flavored images to lure people into a lifetime of smoking. And, we’ve seen how tobacco ravages the human body, with death too often the fatal consequence.
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The tobacco industry’s latest hook – aimed squarely at young people – is veiled in the vaping form of candy flavors like mint, mango, blueberry, marshmallow and more. To combat this pernicious effort, the California Legislature and Gov. Gavin Newsom this year took substantial steps to derail it.
But that’s not stopping Big Tobacco. More on that in a minute.
Let us begin here: For decades, Big Tobacco used minty menthol enhancements to tempt people. That first puff of