“The City of Philadelphia announced today that it has filed a lawsuit against JUUL Labs, Inc. for the company’s role in cultivating and fostering an e-cigarette epidemic among youth in Philadelphia,” Mayor Jim Kenney’s office said in a release Wednesday.
The suit claims the company marketed directly to the youth of the city.
The city says JUUL targeted “school-age children to ensure the continual growth of their consumer base.”
The city is seeking financial damages and remedies to combat the problem of nicotine addiction.
“JUUL developed and marketed a product to deliberately get young people addicted to nicotine,” Health Commissioner Dr. Thomas Farley said. “The next generation is too important to Philadelphia for us to allow them to do that.”
JUUL, which entered the market in 2015, is America’s dominant maker of e-cigarettes controlling more than 70 percent of the market.
In December 2019, legislation known as Tobacco 21 or T21 was signed which raised the federal minimum age for sale of tobacco products from 18 to 21 years.
At the time of publishing this report, JUUL has not responded to our request for comment concerning the lawsuit.
Earlier this month, JUUL announced a collaboration with We Card, the non-profit organization serving the nation’s retailers of alcohol and tobacco products to help prevent age-restricted product sales to minors.
The company said “Juul Labs’ commitment to combat underage use is a key priority as the