Light Em Up World, host of the Light em Up Lounge, a renowned weekly interactive live show for cigar passionados, will be launching a creative and state-of-the-art platform for virtual events early 2021.
The success story of the Light Em Up Lounge with an ever-growing community reaching over a quarter-million viewers from over 70 countries, with guests and icons from the highest ranks of the premium cigar world continues with a new creative twist. The host of the weekly show Reinhard Pohorec has transformed his weekly virtual cigar show into a quintessential must-attend event for cigar lovers across the world. The show has become an established name, where now Pohorec is ready to take it one step further by co-founding Light em Up COM, a large-scale online cigar platform for virtual trade shows.
“Light em Up is the quintessential expression of my deep love and respect for the industry, my most sincere ambition and passion to make a contribution to the cigar industry. The need for a large-scale online solution has become clearly apparent and I realized the keen interest of followers for in-depth information on cigars, as well as a most authentic, close personal exchange with the icons of the cigar world”, Pohorec summarizes. Pohorec continues, “As such, my partners and I created Light em Up COM to offer cigar connoisseurs