LAS VEGAS and VANCOUVER, British Columbia, Sept. 29, 2020 (GLOBE NEWSWIRE) — TAAT LIFESTYLE & WELLNESS LTD. (CSE: TAAT) (OTC: TOBAF) (FRANKFURT: 2TP2) (the “Company” or “Taat”) is pleased to release provisional new pack designs for Beyond Tobacco™, which were designed to align the product’s appearance with the packaging styles of leading and well-known products of incumbent tobacco companies. The Company is currently preparing to launch Beyond Tobacco™ in the United States in mid-Q4 2020. To date, the Company has successfully recruited executive management members who recently held strategist and executive-level commercialization roles in a “Big Tobacco” firm, in addition to filing a patent application for a key part of its base material refinement process, and procuring commercial-scale manufacturing for Beyond Tobacco™ with favourable pricing terms. Under the administration of Chief Executive Officer Setti Coscarella, the Company has made revisions to its business model, go-to-market plan, and various aspects of the Beyond Tobacco™ product in line with the standards of the tobacco industry. Such revisions include utilizing strategies that are common among large tobacco firms to facilitate unencumbered scalability of the Beyond Tobacco™ product in the United States and potentially internationally, as well as to protect its supply chain, intellectual property portfolio, and market share. In less than two calendar months as CEO, Mr. Coscarella has been responsible for several key developments that the Company believes can improve Taat’s near-term and long-term prospects following the launch of Beyond Tobacco™. In an effort to
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