Gov. Gavin Newsom signed a bill on Friday that outlaws the retail sale of flavored tobacco products in California after condeming the tobacco industry for targeting young people.
The new law, which takes effect Jan. 1, came in response to a surge in teen use of flavored tobacco, including electronic cigarettes and other products with flavors including menthol, apple, cotton candy and gummy bears.
Newsom said during a news conference hours before the signing the measure that he had long supported a ban.
“I have been very expressive in terms of my absolute condemnation of this tobacco industry that continues to find ways to target our youth,” Newsom said. “It will be a point of deep pride and personal privilege, as a father of four and as someone who has had many, many family members die at the hands of the tobacco industry, to sign that bill.”
The state Senate voted Friday to give final approval to the bill by Sen. Jerry Hill (D-San Mateo) despite a blitz of television and social media ads by the tobacco industry in recent weeks that said the legislation was “giving special treatment to the rich, and singling out communities of color” by banning menthol products