ATLANTA — PDI is offering its tobacco scan data package to single-site and independently operated convenience stores for free.
The global provider of ERP, fuel pricing, supply chain logistics of marketing cloud solutions for the convenience retail and petroleum wholesale industries is making the offer as part of its CStore Essentials solution, formerly CStorePro Technologies.
The program allows retailers to access funding from tobacco manufacturers that includes consumer benefits in exchange for tobacco scan data from their stores, the Atlanta-based company said. Insights from the data can significantly benefit retailers by uncovering consumer purchasing behavior, identifying buying trends and ultimately affecting sales, PDI said.
“During these challenging times, offering this package for free will be incredibly helpful, allowing small and independent operators to boost their bottom line, both from a product cost and consumer discount perspective, by easily gathering their data and supplying it to tobacco companies,” said Jamie Hudson, senior vice president and general manager of offers and insights for PDI. “Also, leveraging the scan data allows PDI, consumer packaged goods companies and the retailers to make better decisions about purchasing and distribution, merchandising, inventory, store branding and overall promotions.”
Tobacco brands will continue to provide stores with rebates based on sales volume and consumer engagement with tobacco products purchased in participating locations. The free package will also allow independent retailers to offer consumer discounts with no impact to margins.
C-store operators can sign up for their