A TOBACCO firm has been accused of dodging the menthol cigarette ban after it launched a “new blend” under the same name.
Japan Tobacco International (JTI) has created a new range of products that charities claim still provide customers with a menthol taste, despite not actually containing any menthol.
Last week mint flavoured cigarettes were banned in the UK after concerns that the products are the cause of many people becoming addicted to smoking from an early age.
Speaking to The Sun, the chief executive from Action on Smoking and Health (ASH) said JTI, that make well known brands such as Benson and Hedges had given retailers across the UK new advice on the products.
Deborah Arnott from ASH said the new products still taste like menthol but don’t actually contain any.
Ms Arnott said while the firm has obeyed the law it is “not following its spirit”.
This is while a “Making a Mint” document had also been produced by Scottish Local Retailer magazine to educate and inform the trade on the new ban. The audience was tobacco buyers and not consumers.